A Wisconsin Brewing Legend & More in New Glarus

Just 20 minutes south of Verona lies New Glarus—America’s Little Switzerland. Nestled in the rolling hills of Green County, this charming village mirrors the alpine farmlands of its namesake, Glarus, Switzerland, with scenic pastures, welcoming communities, and chalet-style architecture.

Each year, thousands of visitors—including many Swiss travelers—are drawn to New Glarus for its rich heritage and festive spirit. The village offers a warm blend of small-town hospitality, Swiss traditions, two outstanding museums, and a vibrant calendar of festivals. Stroll through specialty shops, enjoy hearty Swiss cuisine, and sample local flavors at Bailey’s Run Winery or the renowned New Glarus Brewing Company, home of the iconic Spotted Cow.

Outdoor lovers will appreciate the 23-mile Sugar River Bike Trail, which begins in the heart of town, and New Glarus Woods State Park, located just minutes away. Whether you're exploring shops, hiking scenic trails, dancing to live polka, or simply enjoying a glass of local wine, New Glarus offers an unforgettable mix of culture and countryside charm.